Formulated for blonde and platinum blonde hair, the L'Oréal Professionnel Paris Chroma Crème Yellow-Tones Neutralizing Cream Shampoo works to tone and neutralise unwanted yellow or brassy tones.The purple shampoo features a creamy, foaming texture, working to cleanse hair as it offers an instant colour-correcting effect. Customise your results by choosing your leave-on time and encourage a brighter, more cool-toned blonde.